—Click week row to drill into keywords for that week
Week of ↕
Impr ↕
Clicks ↕
Spend (₹) ↕
Leads ↕
CPL (₹) ↕
Efficiency
2 Leads per Week Chart
Leads per Week
Weekly Spend (₹)
1 End-to-End Journey
Full User Journey · Impression → Hired
2 Stage Drop-off
Pre-Form Drop-off
📍 Biggest gap: Sessions → Form View
65% of landing page visitors never scroll to the contact form.
Post-Form (CRM Stages)
⚠ 26% of leads never contacted
Sales team needs faster follow-up SLA.
⚠ Post-form data is estimated. Wire GCLID → CRM for exact attribution.
1 Where Each Tool Sees Data
Data Coverage Across the User Journey
Impression
Click
LP Session
Scroll/Engage
Form View
Form Submit
Post-Submit
Google Ads
Impr
✓ Click
GCLID
—
—
✓ Conv
—
Google Analytics
—
—
✗ KW gap
✓ Behav
✓ Forms
✓ Conv
—
MS Clarity
—
—
✓ Sess
✓ Scroll
✓ Heat
—
—
Google AdsGA4ClarityNo dataBroken — fix needed
🔴 GCLID is being stripped
www.awign.com/business/... 301-redirects to business.awign.com, dropping the GCLID. GA4 keyword = (not set) for ~99% of sessions. Fix: change Google Ads final URLs to point directly at business.awign.com/solutions/...
2 Keyword-Level Journey (How to get it)
What we can see today
✅ Google Ads: which keyword → how many clicks → CPL
✅ Clarity: session recordings, scroll depth, dead clicks
✅ Clarity: popular pages, device split
❌ Can't link keyword → on-page behavior → conversion
❌ Can't compare converter vs non-converter by keyword
3 steps to get keyword journey
Fix final URLs → removes redirect, GCLID reaches GA4
GTM event → fire form_submit with keyword variable on form success
Clarity tag → add clarity.setTag("converted","true") on form confirm → filter recordings by keyword + tag
Result: You'll see exactly how "staffing companies in india" clickers behaved differently from "manpower agency" clickers, and why one converted and the other didn't.